Born and raised in Italy, Giuseppe Attoma Pepe studied communications science and architecture and has been working in the de sign field for more than 25 years. He created Attoma, a service and UX Design practice, in Paris in 1997. Attoma is now part of Assist Digital group, one of the European leaders in Customer Experience.

Giuseppe will share with us his already iconic work for the Châtelet exchange hub in Paris and engage the Wayfinding class in a workshop on the future of mobility in the UAE.

Artist and designer Piera Luisolo will guide Yes Logo students on the crossroads of art and design, illustrating her extraordinary work for the Museo Egizio of Turin.

Director of the Museo Egizio, recognized as one of the most influential intellectuals in the contemporary art scene in Europe, and one of the greatest Egyptologists of our times, Christian Greco will guide us on one of his ‘director’s walks’ through the museum. He will elucidate on the challenges the muse um had to overcome when the online portal became the main entry point to the Museo Egizio because of the Covid pandemic.

Massimilano Sagrati, founder and head of design at Humus Design, and Serena Ciriello, copywriter and strategist, will tell the students of the Yes Logo class the story of the rebirth of the iconic Italian brand Agusta.

Cerović is an architect and mapmaker who shocked the design community with his proposals for coordinated transport diagrams for many capitals around the world. His creativity and extraordinary craft brought him rapidly to fame. Founder of Inat Consultancy in Paris, Cerović now lives in Madrid and collaborates with the consultancy DezignTechnic in Dubai. He will share with the Wayfinding class his insights on the uni versal language of maps.

Born in Basra in 1974, Wissam Shawkat is an award-winning artist, calligrapher, and designer based in Dubai. His impressive client list includes names such as Ethiad Museum Dubai, Rolex, Chopard, Abu Dhabi Media, and Dubai Mall. In 2003 he designed his eponymous Arabic Script Al Wissam. His ‘calligraforms’ have been displayed in art galleries all over the world.

A longtime friend of NYUAD, Wissam will deliver a lecture and workshop on Arabic English logo design matchmaking.