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Upcoming Events


Principles of Visual Communication for Science

October 21, 2022
New York City

Scientific research is only relevant when it is shared, understood, and applied. Can the choice of typeface or background color affect the impact of scientific data? Researchers need to understand how to employ visual tools to communicate effectively to all kinds of audiences. In this practical workshop, Goffredo Puccetti and Erin Collins demonstrate how to use principles of graphic design to create graphics that engage and inspire. Participants learn the fundamentals of graphic excellence, typography essentials (it’s not every day that you announce the discovery of the Higgs boson in Comic Sans!), and have the opportunity to improve their own graphics.

Convened by
Erin Collins, Instructor of the Arts in Design and Alumna, NYUAD
Goffredo Puccetti, Designer and Assistant Professor of Practice of Visual Arts, NYUAD

Register for the event

Design Works: A Decade of In-House Design at NYU Abu Dhabi

4‐5:30pm, October 20, 2022
19 Washington Square North

As NYUAD has grown into a leading liberal arts institution, student-led visual design has played a major role in the evolution of NYUAD’s identity, community and global reputation. Students and faculty have done professional-level projects both for NYUAD’s own research and events and for international organizations such as WWF UAE, the Xenon Lab and ArabWIC. Every design project has engaged questions of identity, accessibility, empowerment and culture in new ways. On the occasion of the opening of the Design Works exhibit, this panel explores how those conversations have developed over the past decade and sets a course for the future of design education at NYUAD.

This event is open to the general public. Registration (using the form on this page) is required. Vaccination status will be verified at the door.

Register for the event

Past Events


Wayfinding and the Future of Mobility with Giuseppe Attoma

2:40 PM, March 8 & 11
Visual Design Lab, C3-112
Born and raised in Italy, Giuseppe Attoma Pepe studied communications science and architecture and has been working in the de sign field for more than 25 years. He created Attoma, a service and UX Design practice, in Paris in 1997. Attoma is now part of Assist Digital group, one of the European leaders in Customer Experience.

Giuseppe will share with us his already iconic work for the Châtelet exchange hub in Paris and engage the Wayfinding class in a workshop on the future of mobility in the UAE.

Art and Brand with Piera Luisolo

1:15 PM, March 30
Visual Design Lab, C3-112
Artist and designer Piera Luisolo will guide Yes Logo students on the crossroads of art and design, illustrating her extraordinary work for the Museo Egizio of Turin.

Reinventing the Museum with Christian Greco

1:15 PM, April 1
Visual Design Lab, C3-112
Director of the Museo Egizio, recognized as one of the most influential intellectuals in the contemporary art scene in Europe, and one of the greatest Egyptologists of our times, Christian Greco will guide us on one of his ‘director’s walks’ through the museum. He will elucidate on the challenges the muse um had to overcome when the online portal became the main entry point to the Museo Egizio because of the Covid pandemic.

Rebirth of an Icon: New Identity for Agusta with Sagrati & Ciriello

1:15 PM, April 4 & 6
Visual Design Lab, C3-112
Massimilano Sagrati, founder and head of design at Humus Design, and Serena Ciriello, copywriter and strategist, will tell the students of the Yes Logo class the story of the rebirth of the iconic Italian brand Agusta.

The Universal Language of Maps with Jug Cerović

2:40 PM, April 12 & 15
Visual Design Lab, C3-112
Cerović is an architect and mapmaker who shocked the design community with his proposals for coordinated transport diagrams for many capitals around the world. His creativity and extraordinary craft brought him rapidly to fame. Founder of Inat Consultancy in Paris, Cerović now lives in Madrid and collaborates with the consultancy DezignTechnic in Dubai. He will share with the Wayfinding class his insights on the uni versal language of maps.

Cross-Cultural Logo Design with Wissam Shawkat

1:15 PM, March 7 & 9
Visual Design Lab, C3-112
Born in Basra in 1974, Wissam Shawkat is an award-winning artist, calligrapher, and designer based in Dubai. His impressive client list includes names such as Ethiad Museum Dubai, Rolex, Chopard, Abu Dhabi Media, and Dubai Mall. In 2003 he designed his eponymous Arabic Script Al Wissam. His ‘calligraforms’ have been displayed in art galleries all over the world.

A longtime friend of NYUAD, Wissam will deliver a lecture and workshop on Arabic English logo design matchmaking.
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